turn environmental and social impact into commercial value
Consulting projects | Advisory | Fractional
Hey, it's Kevin
Over the past 15+ years, I’ve been fascinated by how culture influences the world around us and, crucially, it's ability to create positive change in the world.
In that time frame, I've build brand strategies for the likes of Protect Our Winters EU and Kickback Coffee Roasters; designed content strategies for brands like Rab and Work.Life; lead Natcap’s marketing function during their successful $10M Series A raise; co-founded a social enterprise that brings people together through movement and mindfulness; and developed sustainability comms that have propelled brand perception.
When it comes to aligning impact and brand with commerciality, I've got some know-how.

Kevin Karaca
Founder & Strategy Director
Brands I’ve worked for and with
What I help with
Market Research
Uncover what your customers actually care about.
Brand Positioning
Standing for something is sexy. We help you find what that is.
Impact Strategy
Use environmental and social impact to drive commercial value.
Brand Messaging
Make your impact impossible to ignore.
Innovation
The organisations that thrive tomorrow are thinking differently today.
Culture Alignment
Build a team and culture aligned behind a shared vision.
Product Development
Shape new products, or services that create value for customers and the world.
Thought Partner
A trusted sounding board to overcome challenges as they pop up.
Choose How We Work
You'll always work directly with me. Where projects need it, I bring in trusted thinkers and doers to support delivery.

Consulting Projects
You have a specific challenge or opportunity and need sharp, focused thinking to work through it. We define the scope together, I do the work, and you get amazing deliverables ready to roll out.

Hourly Advisory
You want a trusted thinking partner in your corner as you navigate change. We meet regularly. I use questions and coaching to help you make better decisions faster. No overheads, just a strategic sounding board when you need it.

Fractional Support
For any brand or organisation that needs senior marketing or sustainability capability without the cost or commitment of a full-time hire. I embed myself in your business, working alongside your team to solve problems and run projects.
MAKING PURPOSE PROFITABLE
Select Work
TESTIMONIALS
What clients say
If you're interested in chatting about a project, drop me a message and we can jump on a call to meet each other and see if we're a good fit.
FAQs
Got Questions?
Who do you work with?
We work with NGOs, social enterprises, purpose-led brands and large organisations who are serious about doing business well. We bring big thinking to small organisations, and small thinking to big ones.
We already have a sustainability team — can you still help?
Yep! Most organisations we work with have people already doing the work. What's often missing is an external perspective, commercial framing, or creative mind to bring it all together so it delivers results.
What does working with you actually look like?
It depends on what you need. Some clients want a defined project with a clear output — a strategy, a brand framework, a messaging platform. Others want an ongoing thinking partner. We're comfortable with both. Either way, you'll work directly with Kevin, not a junior account team.
Where do you start?
With a conversation. Before anything else, we need to understand where you are, where you want to get to, and what's getting in the way. From there, we'll figure out the best approach for you given your objectives and budget.
What's the difference between sustainability strategy and sustainability reporting?
Sustainability reporting is about documenting what you've done: it's metrics, compliance, and communication. Sustainability strategy is about deciding what to do and why, then making it work commercially. Most organisations are good at the former and ignore the latter. Reporting and strategy are like apples and rhubarb – great alone, but better together.
How do I turn sustainability into a competitive advantage?
Simply put: stop treating it as a separate workstream. When your sustainability commitments are embedded into your brand, your positioning, and your commercial strategy, they stop being a cost and start being a differentiator. That's the shift we help you make.
What does it cost?
Ah, the big question. It all depends on the scope. Some engagements are short, focused sprints with a defined output. Others are longer and more embedded. We're transparent about cost from the first conversation, and we'll always work to find an approach that fits your budget. While we're not expensive, we're not cheap. Cheap ain't no good for anyone anyway.
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