turn environmental and social impact into commercial value

Consulting projects | Advisory | Fractional

Hey, it's Kevin

Over the past 15+ years, I’ve been fascinated by how culture influences the world around us and, crucially, it's ability to create positive change in the world.

In that time frame, I've build brand strategies for the likes of Protect Our Winters EU and Kickback Coffee Roasters; designed content strategies for brands like Rab and Work.Life; lead Natcap’s marketing function during their successful $10M Series A raise; co-founded a social enterprise that brings people together through movement and mindfulness; and developed sustainability comms that have propelled brand perception.

When it comes to aligning impact and brand with commerciality, I've got some know-how.

Kevin Karaca

Founder & Strategy Director

Brands I’ve worked for and with

What I help with

I work across departments to solve a variety of challenges. Here's a non-exhaustive list.

I work across departments to solve a variety of challenges. Here's a non-exhaustive list.

Market Research

Uncover what your customers actually care about.

Brand Positioning

Standing for something is sexy. We help you find what that is.

Impact Strategy

Use environmental and social impact to drive commercial value.

Brand Messaging

Make your impact impossible to ignore.

Innovation

The organisations that thrive tomorrow are thinking differently today.

Culture Alignment

Build a team and culture aligned behind a shared vision.

Product Development

Shape new products, or services that create value for customers and the world.

Thought Partner

A trusted sounding board to overcome challenges as they pop up.

Choose How We Work

You'll always work directly with me. Where projects need it, I bring in trusted thinkers and doers to support delivery.

Consulting Projects

You have a specific challenge or opportunity and need sharp, focused thinking to work through it. We define the scope together, I do the work, and you get amazing deliverables ready to roll out.

Hourly Advisory

You want a trusted thinking partner in your corner as you navigate change. We meet regularly. I use questions and coaching to help you make better decisions faster. No overheads, just a strategic sounding board when you need it.

Fractional Support

For any brand or organisation that needs senior marketing or sustainability capability without the cost or commitment of a full-time hire. I embed myself in your business, working alongside your team to solve problems and run projects.

TESTIMONIALS

What clients say

  • It was a delight working with Kevin on our brand strategy. We’ve used the insights across a broad range of projects within Kickback. And it’s become immensely valuable for developing our brand’s voice and enabling growth within the team.

    Lauren Cattell

    Brand Manager, Kickback Coffee

  • Working with The House Outside has been transformational. We now have a new confidence, a new belief and a new way of speaking about our vision for change.

    Niki Banks

    Co-Founder, One World Together

  • Positioning projects are always enhanced by an external viewpoint and Kevin allowed me to see beyond the obvious statement and realise the bigger vision.

    Adam Jennings

    Owner, Contour Creative Studio

  • Kevin has delivered some excellent training sessions for us. I have had more positive feedback from participants than usual.

    Jenny Raschbauer

    Derbyshire Voluntary Action

  • My content has been simplified and made more powerful. As result I has given me the additional motivation and energy to push ahead.

    David Butcher

    Founder, Positively Aware

  • Partnering with The House Outside has been exceptional! It's unlocked new possibilities for Protect Our Winters in Europe, allowing us to amplify our mission and reach new audiences.

    Jordan Wright

    Strategy + Communications, POW EU

  • Kevin is the most wonderful human and an inspiring colleague. He brings an deep and authentic drive to make the world a better place to everything he does.

    Sebastian Leape

    CEO, Natcap

  • It was a delight working with Kevin on our brand strategy. We’ve used the insights across a broad range of projects within Kickback. And it’s become immensely valuable for developing our brand’s voice and enabling growth within the team.

    Lauren Cattell

    Brand Manager, Kickback Coffee

  • Working with The House Outside has been transformational. We now have a new confidence, a new belief and a new way of speaking about our vision for change.

    Niki Banks

    Co-Founder, One World Together

  • Positioning projects are always enhanced by an external viewpoint and Kevin allowed me to see beyond the obvious statement and realise the bigger vision.

    Adam Jennings

    Owner, Contour Creative Studio

  • Kevin has delivered some excellent training sessions for us. I have had more positive feedback from participants than usual.

    Jenny Raschbauer

    Derbyshire Voluntary Action

  • My content has been simplified and made more powerful. As result I has given me the additional motivation and energy to push ahead.

    David Butcher

    Founder, Positively Aware

  • Partnering with The House Outside has been exceptional! It's unlocked new possibilities for Protect Our Winters in Europe, allowing us to amplify our mission and reach new audiences.

    Jordan Wright

    Strategy + Communications, POW EU

  • Kevin is the most wonderful human and an inspiring colleague. He brings an deep and authentic drive to make the world a better place to everything he does.

    Sebastian Leape

    CEO, Natcap

If you're interested in chatting about a project, drop me a message and we can jump on a call to meet each other and see if we're a good fit.

FAQs

Got Questions?

Who do you work with?

We work with NGOs, social enterprises, purpose-led brands and large organisations who are serious about doing business well. We bring big thinking to small organisations, and small thinking to big ones.

We already have a sustainability team — can you still help?

Yep! Most organisations we work with have people already doing the work. What's often missing is an external perspective, commercial framing, or creative mind to bring it all together so it delivers results.

What does working with you actually look like?

It depends on what you need. Some clients want a defined project with a clear output — a strategy, a brand framework, a messaging platform. Others want an ongoing thinking partner. We're comfortable with both. Either way, you'll work directly with Kevin, not a junior account team.

Where do you start?

With a conversation. Before anything else, we need to understand where you are, where you want to get to, and what's getting in the way. From there, we'll figure out the best approach for you given your objectives and budget.

What's the difference between sustainability strategy and sustainability reporting?

Sustainability reporting is about documenting what you've done: it's metrics, compliance, and communication. Sustainability strategy is about deciding what to do and why, then making it work commercially. Most organisations are good at the former and ignore the latter. Reporting and strategy are like apples and rhubarb – great alone, but better together.

How do I turn sustainability into a competitive advantage?

Simply put: stop treating it as a separate workstream. When your sustainability commitments are embedded into your brand, your positioning, and your commercial strategy, they stop being a cost and start being a differentiator. That's the shift we help you make.

What does it cost?

Ah, the big question. It all depends on the scope. Some engagements are short, focused sprints with a defined output. Others are longer and more embedded. We're transparent about cost from the first conversation, and we'll always work to find an approach that fits your budget. While we're not expensive, we're not cheap. Cheap ain't no good for anyone anyway.

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Every project starts with a conversation.