34 Books to Change Your Thinking
A list of book for people thinking about the future.
5 min read
Over the years, I've noticed how the quality of my thinking is directly impacted by the variety and quality of my reading.
This is a list of 34 books I keep coming back to in order to find inspiration and challenge my thinking. Both personally and professionally, because let's be honest, it's all life.

Siddhartha
by Herman Hesse
The journey of a young man finding the guilty pleasures of life, then realising where true joy lies.

Feck Perfuction
by James Victore
Dangerous ideas on the business of life. Where I turn for creative confidence.

Who Better Than You
by Will Packer
The best produced audiobook I've ever listened to. Also, you get a serious dose of self-belief. Listen if you can.

New Happy
by Stephanie Harrison
A view of what happiness means post-capitalism. This is the most profound transformation I think we can strive for to change the course of people and planet. Happy people don't exploit.

Tiny Habits
by BJ Fogg
A simple way to understand human behaviour.

Alchemy
by Rory Sutherland
Magic exists.

The Power of Mattering
by Zach Mercurio
Every leader should read this. If your people don't feel significant, they act insignificant.

Yearbook 1
by Hiut Denim Co.
An old marketing director showed my a copy of this once. It transformed what brand marketing is for me. 2000 copies were printed in 2012 — it's rare AF. It took me 6 years to find a copy. It arrived yesterday.

The Life-Changing Magic of Tidying
by Marie Kondo
In 2015, reading this book cover to cover, hungover on the sofa, changed the course of my life. It was the start my journey towards challenging capitalist, extractive, consumption-based culture.

Voluntary Simplicity
by Duane Elgin
I read this after Marie Kondo. It's a manifesto for living life in balance with the planet.

Tiny Experiments
by Anne-Laure Le Cunff
One of the most practical books around. Anne-Laure helps you adopt an experimental mindset. A bit like what we do in the Cult of Curiosity.

Zen Mind, Beginner's Mind
by Shunryu Suzuki
Find your own inner wisdom. It's the most powerful guide you have.

Do Present
by Mark Shayler
This will help you speak from your heart. Mark's workshop is also fantastic.

Do Disrupt
by Mark Shayler
To create something new, you must break the old.

$100M Offers
by Alex Hormozi
Learn the art of making an offer people can’t refuse. A must for anyone who sells anything.

The Infinite Game
by Simon Sinek
Simon brought James Carse’s idea to life for the 21st Century. He applied it to business, but I say we need to apply it to sustainability too.

A Self-Help Guide for Copywriters
by Dan Nelken
This book is always at arms length. It's saved me a few times.

No Bullshit Strategy
by Alex M H Smith
I also keep this in reach. A toolkit to creating value in the world.

Clear Thinking
by Shane Parrish
Clarity creates focus. Focus creates results.

Stories Sell
by Matt Dicks
This was the first time I understood the art of storytelling. His story The Spoon of Power is a delight.

Do Open
by David Hieatt
A newsletter is permission to chat to another human. David show's you how to do that intentionally.

Do Purpose
by David Hieatt
A manifesto for acting in service of something bigger than a pay cheque.

Do Conversation
by Robert Poynton
I wish everyone read this. We'd all have such brilliant conversations.

The Choice Factory
by Richard Shotton
Behavioural science, simplified.

The Art of Gathering
by Priya Parker
Every gathering needs a purpose. Priya shows you how and much more.

Citizens
by Jon Alexander
Don’t like the book, but the idea is vital to a more democratic world.

The Courage to be Disliked
by Ichiro Kishimi and Fumitake Koga
Stop living to please others and ignoring your own needs.

Get Together
by Bailey Richardson, Kevin Huynh & Kai Elmer Sotto
Learn how to build a community with your people. If you run community events, read this.

Who Not How
by Dan Sullivan
The question every founder must ask. Eventually.

The One Thing
by Gary Keller
You can only do one thing at a time. Make sure it’s the right thing.

Slow Productivity
by Cal Newport
Do fewer things, at a natural pace, and obsess over quality.

The Tools
by Phil Stutz
Simple tools to overcome challenges.

Degrowth
Edited by Giacomo D'Alisa, Federico Demaria, Giorgos Kallis
A vocabulary for a new era. The ideas in this book will change society. It's just a matter of when.
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